India is a global village of intertwined cultures. While some people may think that cultures and brands can operate in isolation, it is just the exact way around. Everything around us operates in memorable stories and experiences. Each state in India is like a miniature country in its own, having their own set of culture, […]

Do you want to start a business but don’t know where to begin? You are not alone. Most of the times, it is difficult to start from zero and you need a strong motivation to get started. But if you work out the initial steps, things could get going in the right direction Here is […]

Have you ever wondered how entrepreneurs come up with unique business ideas? You must have heard of some websites providing cool products and services. But, before the existence of these websites, did you even think that you need these products/services? Well, this is the awesome fact about the millennial entrepreneurs. They know exactly how to […]

We are living in the era of startups and in 2019, we have some latest trends that we should watch out for. We have seen in past how some unique startup ideas turned into successful businesses. And with that, we are ready to follow the 2019 startup trends. When the year started, we were still […]

The startup ecosystem in India is expanding day by day, thanks to the many startup India schemes launched in recent years. These schemes provide encouragement to the budding entrepreneurs in the country. There is no doubt that government is trying to bring the start-up culture to each state. The Startup India plan was much hyped […]

The age-old question – should you hire a PR firm or do it in-house? While different people have different perspectives about it, there is one thing that remains unchanged. You need people to talk about your company. Advertising about your products and services is good, but that would not build credibility. On the other hand, […]

Do you already have a degree in hand and looking for your first public relations specialist job? Yes, the world is indeed waiting for you, however, to thrive in this industry, knowing the best PR skills are quintessential for your survival. A professional PR guy needs to be equipped with PR personality traits that sell […]

Public Relations (PR) is a domain that works only with unmatched experience, critical analysis, out of the box ideas and creative strategic planning, and the combination of all the possible permutations to build up a rock-solid PR profile. There are some key PR principles that one needs to pay heed to, in order to successfully […]

In the era of internet online a company’s online presence is as important as its offline presence. However, just the presence is not sufficient. You need to plan and implement trending PR strategies to build the repute you have been looking for. So, it’s time you should level up your PR game. Follow the latest […]