The age-old question – should you hire a PR firm or do it in-house? While different people have different perspectives about it, there is one thing that remains unchanged. You need people to talk about your company. Advertising about your products and services is good, but that would not build credibility. On the other hand, public relations would bring credibility to your brand. It would help you to increase sales because customers would rely on your brand and would want to buy from you. If you think you can do all that in-house without hiring a third party PR firm, you might miss on a lot of factors. Here is a list of those.
- They have Experience and they know
A PR Firm is an agency that comprises of highly qualified individuals with immense knowledge, and tremendous experience to hire any standing situation. They know exactly what your business needs and how to make all your publicity stunts an astounding success. They know what your target market wants to listen. At this point leveraging a PR Firm’s services can prove to be a healthy competitive advantage.
- If you don’t Hire one, your Competitors would Hire
This is the most important reason your company needs to hire a PR firm. A PR firm’s primary goal is to build you an impeccable reputation in the market. They give you name and the limelight you need to promote your business. If you do not hire a professional PR firm you miss out on the limelight and you miss out on being the next talk of the town. This is not even remotely the worst that you could bring to your business; the worst is when your competitor gets that limelight. When your competitor hires a PR firm and you don’t find it important enough, you definitely lose your competitive edge and your business gets affected drastically.
- They Maximize Your Launch
Whether you are a newbie or an established market player a PR firm is the answer to your low initial customer base and limited market reach. Your contacts are limited; however, when you collaborate with a PR firm, your contacts would increase to a double fold. This would maximize your product launch and your name would reach a wider range of the market. And we all know that a wider audience means bigger sales. So harness the power of a PR firm’s extensive network and tremendous connect and experience an unparalleled growth.
- Outside Perspective is Important
When you do everything in-house, you don’t know what the outside world is talking about you, and you definitely don’t know what market strategies your competitors are following. You need a third party outside your company to tell you where you are going wrong. Since a PR firm knows a lot about market trends optimum strategies and about your competition, they can be of great help.
- You get Multiple levels of Specialists
There are situations which need a specialist. For example, in the time of a crisis, if you don’t respond well, your fan base would start dissolving. But a PR firm would help you keep your fan base even at those times because they have crisis management specialists. You cannot have all the specialists in-house but public relations agencies have exactly what you need “Multiple specialists”, Hence it would be a wise choice to hire one.